WhatsApp is where most of your customers already are, especially across Morocco, the Gulf and Egypt. Automating it is one of the highest-leverage moves an e-commerce store can make.
A typical setup covers three things: automatic order confirmations the moment a purchase is made, shipping status updates without anyone lifting a finger, and abandoned cart reminders sent a few hours after checkout is left incomplete.
None of this requires a developer on staff. A well-built workflow keeps running quietly in the background, day and night.