Business owners often ask which AI model is “better” for customer support. The honest answer is that both ChatGPT and Claude can do the job well, so the real question is fit.
What matters more than the model itself is how it is trained on your business: your product catalog, your policies, your tone of voice, and your most common customer questions.
A well-configured assistant, on either platform, can resolve the majority of routine questions automatically while escalating anything genuinely complex straight to you.